When it comes to creating digital marketing strategies, no two companies are created equal. Below areas that I advise my clients on that can help you move your business forward. Want to see how these strategies can work for your business? Request your FREE strategy call.
Areas we can work together on (click on any link to be taken to that section):
At the heart and soul of every digital marketing plan, there needs to be a way to capture the information of your followers. And before you ask, no your social media accounts are not a good way to collect fans and followers. Why? (you ask) Because you do not own any of those platforms. At any given time and on any given day you could lose access to your accounts for any number of reasons and just like that you have been cut off from your followers.
So how do you prevent this from happening?
You create an email list. An email list is a business asset and one that can prove to be very lucrative for your business. According to our friends at HubSpot, email generates $38 for every $1 spent. Seriously its a 3,800% return on investment so how can you miss out on that for your business??
Ways that I can help you with your email marketing:
- I can help you stop procrastinating and get you set up on an email platform
- Help to craft your offer for your email list – in other words, you need to offer something to your potential list in exchange for their information. Sometimes this is a free offer — but it doesn’t have to be!!
- Set up a welcome series to introduce your new followers to you and your brand
- Prime your social media channels to bring in new subscribers
- Create content calendars (so you know what to say to your audience)
- Setup promotional ads to get traffic to your new email list and make it grow!
Facebook Ads Management
When it comes to Facebook Ads I find most business owners fall into one of two camps. You either avoid it altogether (even though you know using them could increase your reach) or you have tried it before and found that it was not successful and you give up altogether.
Let me help you take the confusion out of Facebook Ads and show you how to make it work for your business!
We will work together to either prepare a single campaign or an entire sales funnel to help you find more customers and grow your brand even faster!
Social Media Consulting
While email is great (and necessary) your fans will still be looking to find you on social media. But which channels are right for your brand? What should you post? What is the best way to find an audience? To host a group or not to host a group? What hashtags should you use? Should I go live?
So many questions and who has time to deal with them all?
If you are looking for help in building your social media strategies I can help you in the following ways:
- Provide an overall audit of your social media channels and offer up actionable advice to help you grow your channels.
- Craft an overall social media strategy for you that would include ideas on topics to post, how to repurpose content you have already created, hashtag strategies (depending on platform), and training on how to review reports to stay on top of your success.
Training and Consulting
Maybe you have a good handle on things or maybe just want to be able to manage all of this yourself. But you know that another set of eyes on your business might open up some opportunities you might not have seen. Or you want the chance to review your strategy with someone and get some input on ways you might be able to improve what you are doing today.
I am happy to book a consulting call with you to review anything you would like about your digital marketing plan.
Additionally, if you or your team is looking for specific training on Facebook Ads, Chatbots, or another tool, I am happy to provide 1:1 customized training.
Chatbot Marketing is quickly becoming a fascination of mine. What is Chat Marketing? Simply stated its a way to market to your customers using Facebook Messenger Platform. This medium can be used to register users for an upcoming event, deliver an opt-in, create a contest, answer questions and so much more. And with an open rate of close to 80%, it is fast becoming the preferred communication for many people.
This is a great tool to help smaller businesses automate some of their sales processes and connect with their audience.
I will work with you to build a chatbot that will work for you and help you get some time back in your day.